Ethical, fair trade and organic are all terms we’re familiar with nowadays, though it’s fair to say they haven’t yet been adopted by the mainstream high street fashion industry. Ethical fashion may be viewed as a great idea but the results are often more sackcloth and sandals than catwalk cutting edge.
It’s exactly the image Giggle Organic set out to dispel when launched in 2007. Their aim was simple: to provide fashion lovers with well made, stylish clothes but with the added bonus of complete transparency about their origins.
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